• Because, undeniably, things have changed dramatically due to new technologies , IoT, IA, etc. and will further change due to 5G…
• Customers and prospects are now almost ‘’sleeping with their smartphone’’, look at it every 5 minutes and use it as their main professional and social interactions on messaging platforms like Facebook, SMS, Instagram, Whatsapp, Slack, etc.
• Hence the matter is essential : are conventional insurers interacting with their clients and prospects through these new channels, realtime, or will they progressively but surely get marginalized?

• Conventional insurers are now under threat from:
• More agile conventional competitors, already investing and using digital, IoT, IA, etc. to grow faster; Fintech/Insurtech companies, biting in some areas of the value chain;
• And soon, new players such as Amazon – Berkshire Hathaway–JP Morgan and other similar regional/ local players looking at retail insurance as the next move…
No organization, innocountry, is immune to this game changing eco system However, there are ways to adapt and even strive

• Often, when conventional insurers go digital, they use tools of the trade like lead forms-“fill in your name, title, etc. and maybe we’ll get back to you”-designed for a bygone era
• The old world that your competitors represent, still believesthat phone calls, forms and email are how customers and prospectsare reached
• So, how can you win over them moving into the ‘’new world’’ accessing prospects & customers starving for services delivered the way THEY like?

Winning in the new worldis not based on Product differentiation…
• neither using old world marketing tools, like phone calls, forms and email
• So, how can you win over competitors moving into the ‘’new world’’?
• It is all about accessing prospects & customers starving for services delivered the way THEY like? It is with new digital services