• Because, undeniably, things have changed dramatically due to new technologies , IoT, IA, etc. and will further change due to 5G…
• Customers and prospects are now almost ‘’sleeping with their smartphone’’, look at it every 5 minutes and use it as their main professional and social interactions on messaging platforms like Facebook, SMS, Instagram, Whatsapp, Slack, etc.
• Hence the matter is essential : are conventional insurers interacting with their clients and prospects through these new channels, realtime, or will they progressively but surely get marginalized?

• Conventional insurers are now under threat from:
• More agile conventional competitors, already investing and using digital, IoT, IA, etc. to grow faster; Fintech/Insurtech companies, biting in some areas of the value chain;
• And soon, new players such as Amazon – Berkshire Hathaway–JP Morgan and other similar regional/ local players looking at retail insurance as the next move…
No organization, in no country, is immune to this game changing eco system However, there are ways to adapt and even strive

• Often, when conventional insurers go digital, they use tools of the trade like lead forms-“fill in your name, title, etc. and maybe we’ll get back to you”-designed for a bygone era
• The old world that your competitors represent, still believes that phone calls, forms and email are how customers and prospects are reached
• So, how can you access prospects & customers starving for services delivered the way THEY like?
  

Winning in the new world is not based on Product differentiation
• neither using old world marketing tools
• So, how can you win over competitors moving into the ‘’new world’’?
• It is all about accessing prospects & customers starving for services delivered the way THEY like? It is with new digital services
• Successfully transitioning from Face to face to digital interaction with the human touch.